British gambling operator William Hill intends to close its Gametek office in Stockholm as part of a simplification of the company’s operating structure.
William Hill said:
The closure of the Stockholm office was a natural step in integrating MRG Group’s assets into a larger organization.
The largest gambling operator acquired MRG, the parent company of the Mr Green online gambling brand, last year as it sought a strong online partner to boost its digital performance.
William Hill will be closing its Gametek Office in stages. It is planned that the space will be completely closed by the end of 2020. The company said it had started a consultation process with employees at its office in Stockholm. Some of them will be transferred to other locations.
The operator also noted that as it moved to close its office in Stockholm, it will simultaneously strengthen its technical division in Krakow, creating new jobs in its Polish center that will support global growth projects.
In a statement confirming the closure of the Gametek office, William Hill said:
We plan to adopt a group approach to product development, where teams focus on the area of business they support.
As a result, the company said it needed to restructure the right number of teams and have the necessary skills:
We had to make some tough decisions on the ground. In addition to Krakow, we will also move some of the work to our center in Leeds.
Business in the UK
News of the closure of the Gametek William Hill office came as The company announced its intention to merge its UK online and retail divisions into a single entity. The combined division will be led by online bookmaker Director Phil Walker, while the head of the retail division, Nicola Frampton, will step down after ten years with the gambling operator.
Mr Walker and Frampton will work together for a six-month transition period.
The combination of William Hill’s UK retail and online divisions is the latest in a series of changes implemented in the group under chief Executive Ulrik Bengtsson since he took over in September last year.
The company said the decision to merge the two British divisions was made as it expects to focus on rebuilding in 2021, a year that could potentially include a busy programme of sporting events, including the UEFA European championship.
In recent years, William Hill has faced many obstacles in its domestic market, including serious regulatory problems and increased competition. We wrote on casinoz that last autumn the company had to close more than 700 bookmakers in response to the UK government’s closure of controversial fixed-odds betting machines.
The lack of sports and the closure of the betting shop chain during the coronavirus pandemic further hit the company this spring, and the merger of the two British divisions will probably not be the last change to be implemented as William Hill seeks to improve its performance and mitigate the impact of the pandemic on the financial sector.