Digital marketing is a kind of promotional activity that you do through digital mediums, such as social media, search engines, and others. It is basically, the use of mobile platforms or computers for your business promotion.
It is very important even for a typical physical business to have a digital presence because almost half the population of any country is online at any given point of time. To be recognized and have a digital presence, definitely gives a push to your sales and helps you have a strong online reputation.
You can also visit mjwebs.com.au to find out about digital marketing services in Sydney.
Image Source: Google
Kinds of online or digital marketing
There are different sets of online marketing techniques that can be used for the promotion of any business. The primary ones include-
Email marketing- This is the kind of digital approach wherein a list of the target audience is created and emails regarding your business offers and promotion are sent to the subscribers or even the non-subscribers.
Affiliate marketing- Social media marketing or SMM-Using social media platforms such as Twitter, Facebook, Google Plus, YouTube and blogs are a part of it.
Content marketing- This involves creating content and then using various other techniques, such as link building, article prism, link building, and link exchange.
Pay per click advertising or PPC- The ads are created and whenever a user clicks on the ad or the website, you get paid for it.
Search engine optimization (SEO) – This is a broader concept and includes several subsets.