Going Global With Influencer Marketing

Remember that girl in seventh grade who always had the hottest, latest vintage jacket or the denim skirt, and made sure everybody else wanted it, too? Put her on social media, amplify her reach planet-wide, and you've got one of the most sought-after entities in the modern marketing world: a global influencer

While your seventh-grade classmate's frame of recommendation may only have reached as far as the local shopping mall, today's global economy calls for an another approach.You can also visit here to get more info on influencer marketing.

After all, we now have a way to products and services from around the world. And while global influencers can still have value at the local level, they also have the powers to reach a broader audience of like-interested people from very diverse backgrounds. Applying global influencer strategies, however, involves extra-logical, technical and logistical factors.

One of the biggest barriers to achieving global influence strategies involves finding your global influencers. First and foremost are the intertwined issue of language and culture — especially when translation enters the mix.

Fluency is one thing, but the sense to acknowledge the nuances and intricacies of language supersedes basic auto-translation services. Meanwhile, Google searches and AdWords are both useful when it comes to identifying important, relevant thought leaders within your target foreign market. Sites like Klout can also help you hone in on potential influencers with the proper authority.


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