Integrated media campaigns are not something just any marketing company can offer. An integrated media campaign relies on the combined use of a mixture of marketing platforms for delivering a single message. Although the procedures employed vary from platform to platform, their core message would remain the same.
Everything used in combined media campaigns must be essentially uniform when it comes to important factors such as its target market, core message, and of course the products and services they are designed to promote.You can also visit http://h2odigital.ca/ to gather more info on digital marketing.
Although multiple programs may be used in a single campaign, all of them should be able to work together and even complement each other. Not a single platform must stand out for better or for worse. All of them must work like mystery pieces that – when combined- are able to create the perfect message to deliver to your target market.
For that unaware, synergy refers to a method in which the sum of the output from combined factors is greater than the sum of the outputs of the same factors but are working independently in this case. Of the three, this is probably the most difficult goal for digital marketing companies to achieve with an integrated media campaign.
It's fairly easy to identify the best elements of a campaign, but it takes exceptional skill and experience for a marketing professional to determine the ideal blend of these factors. Campaign components can be combined in different ways and produce good results, but only the right combination can produce the best results because of synergy.