Want to make your business accessible so that your customers can “check in” when they arrive and let everyone on their social networks know where they are? If so, you need to get your business on Foursquare.
This popular social network allows you to “check in” at certain locations, and every check in earns you a badge to use towards special offers. Though it may not seem like much, getting your business on Foursquare contains a great deal of benefits.
1. People use it.
Foursquare is one of the more popular social networks out there. With over 20 million users worldwide, you can easily reach your customers, whether local or far away. In a world ruled by social media, users enjoy checking in and telling their friends and followers where they can be found, and they enjoy the thrill of earning points and badges to use for discounts or to earn other special prizes.
2. Offer cheap coupons.
Your business can offer special discounts and coupons to certain individuals on their check ins. Not only are these coupons a great way to get people in your door, but since they are based solely on mobile devices, all your company has to pay for is the initial coupon. You don’t have any printing or distribution costs, and you don’t have to worry about collecting them for redemption.
3. Think of it as free advertising.
When your business can be found on Foursquare, it’s free advertising. Now, millions of people can find and learn about your business. When someone checks into your business, they push your information out to their friends and followers through social media, which is then marketing for your company. This may entice someone else to visit your location, and you now just earned new business without lifting a finger.
4. People can easily find you.
Foursquare is not just a social media tool. Users can also search the app to find out areas that are near you. Foursquare allows users to find places that are nearby through the use of geo-location technology. Rather than use other review sites like Yelp to find somewhere to eat, users can turn to Foursquare instead for information, and many do.
5. Interact with your patrons.
Not only can you use coupons to interact with your customers, but you can also interact with your patrons while they’re in your establishment. You can offer games and questionnaires or even poll your guests. You can also market information about interesting news or upcoming events. This interaction with your guests is a great way to keep them engaged with your brand.
6. Gather information.
Foursquare has a Venue Stats Dashboard to help you collect data from your users and manage all of your different offerings and campaigns. The dashboard will track each customer’s foot traffic. All of this information will help you learn who is visiting your establishment, how they’re learning about you and which marketing tactics or coupons are gaining the most use.
When it comes to helping your business get found in a fun and interactive way, joining Foursquare will give you plenty of benefits and put your business in front of millions of people. It’s a great way to get your business out there and reach all the right people for your business.
Steven Peters is a small business owner. He writes to other business owners about the benefits of foursquare for business.