Tag Archives | Social media

How To Use Social Media To Effectively Market Even The Most Boring Business

It can be difficult to engage with customers when you’re selling something that is so niche and specialist that the majority of people will skip over. Let’s face it; if you’re selling something like insurance or mining pipes it’s hard to make it sound glamorous! But it’s still vital that you connect with people and […]

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Businesses That Have Been Slow To Go Online

Many of us are keenly aware of the power that the internet has to increase a company’s exposure, prestige and profits. Indeed, every day millions of enterprises utilise their online presence in a variety of ways to better reach their target audience. Although during the last few years this paradigm shift has steadily increased, there […]

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What Small Businesses Can Learn From Procter & Gamble’s Marketing Strategy

Procter & Gamble has run some of the most successful marketing campaigns for decades. It is a company that is incredible at building brands – Tide laundry detergent, Crest toothpaste, Duracell batteries, the list goes on and on. If there’s one mega-corporation that small business owners should look to for marketing inspiration, it’s P&G. While […]

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6 Benefits of Foursquare for Your Business

Want to make your business accessible so that your customers can “check in” when they arrive and let everyone on their social networks know where they are? If so, you need to get your business on Foursquare. This popular social network allows you to “check in” at certain locations, and every check in earns you […]

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