As the idea of social media has grown and matured, more companies have begun to see social networks as a better way for them to connect with their customer base. Though the potential may be clear to see, many businesses are still unsure of how to develop a successful social media strategy that will yield [...]
Tag Archives | small business marketing advice 
5 Tips To Help You Deal With Difficult Customers
Anyone who has dealt in the field of customer service knows that the job can be a minefield of angry and difficult customers. After all, few people contact a business or salesperson when they are pleased with a product or find it adequate. It is far more likely that the customer has troubleshooting questions or [...]
Business Link Regional Advisors Are Gone, Now What?
When Business Link scheduled to be closed by the government on November 2011, many small business owners and entrepreneurs may be wondering how to get support to start a business, information about running it and expanding and other support. Business Link 1,600 paid advisors are to be replaced by a network of unpaid mentors to [...]
Small Business Marketing Using Existing Social Networking Sites
There are many reasons why small business owners should include existing social networking websites in their business marketing strategy, but the most important one is that most probably their customers already spend a large amount of free time on at least one of them. The number of adults and business decision makers that use social [...]
How to justify charging more than your competition
As a freelancer web designer, one of the most dreaded comments by a potential client is “But so-and-so say they can do it for half as much!”. No matter what you do, there will be always people working for less than you, and competing for the same clients. Those clients usually don’t know and don’t [...]
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