Tag Archives | business advertising ideas

PPC Search Engine Placement – The Basics

A pay-per-click (PPC) campaign is a set of ads associated with one or several keywords and demographics and a maximum bid per click for each of them. A click on the same ad can cost different amounts of money depending on the competition for the keyword that triggered it. When a user visits a website […]

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How to Plan a Successful Social Media Marketing Strategy

Social Networks such as Facebook or LinkedIn have monthly traffic statistics closing around the 10 million unique visitors per month. A good Social Media Marketing strategy can help your business tap into that potential audience, increasing not only your sales but also your engagement with clients and your brand image. However, Social Media isn’t only […]

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Five Ways of getting your Customers to Recommend your Products

Word of mouth is the holy grail of advertisement, since customers are much more likely to purchase a product if it comes recommended by a friend, family or a source of information they trust such a niche blog. For this reason, many websites focus on buzz marketing as a way of spreading the word about […]

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Social Media Marketing on LinkedIn, frequent mistakes

LinkedIn can be a great place for business to business marketing, and many companies are taking advantage of it creating profiles and sharing content or expertise. However, LinkedIn has quite strict rules, and there’s a series of frequent mistakes that can result on your account being removed, or your potential clients being alienated and unhappy. […]

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Market Research Errors that can Harm your SEO Campaign

If you want to make the most of your marketing budget and avoid wasting money in SEO that doesn’t work, market research is surely the way to go. Market Research done properly can be the key to a successful SEO campaign that delivers high conversion rates over a long term period. However, there’s some frequent […]

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