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Facebook: Pages vs Groups

Facebook offers different tools that can be used successfully as part of a company social media marketing strategy. Besides highly targeted advertising, Facebook pages and groups are two great ways of interacting with your audience. While nothing stops you from creating both a Facebook page and a Facebook group, sometimes it’s necessary to prioritize depending […]

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Social Network Marketing – Which Will Account for Better Leads, Twitter or Facebook?

Using Twitter or Facebook to promote your business mostly depends on your business niche, your personal preferences and your communication style. It’s difficult to say whether Twitter or Facebook result on better leads, because this is highly dependant on how you use them and who is your particular audience. However, if you know what kind […]

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How to Plan a Successful Social Media Marketing Strategy

Social Networks such as Facebook or LinkedIn have monthly traffic statistics closing around the 10 million unique visitors per month. A good Social Media Marketing strategy can help your business tap into that potential audience, increasing not only your sales but also your engagement with clients and your brand image. However, Social Media isn’t only […]

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Social Media Marketing on LinkedIn, frequent mistakes

LinkedIn can be a great place for business to business marketing, and many companies are taking advantage of it creating profiles and sharing content or expertise. However, LinkedIn has quite strict rules, and there’s a series of frequent mistakes that can result on your account being removed, or your potential clients being alienated and unhappy. […]

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Will Facebook Marketing Work for your Company?

Social media marketing has proven a great success for many companies, and some of the most clear examples come from campaigns on Facebook. According to Inside Facebook, a blog focused on analysing this social networking site, as of January 2010 Facebook headed towards breaking the million active users barrier. That’s a pretty impressive number, and along […]

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