As the idea of social media has grown and matured, more companies have begun to see social networks as a better way for them to connect with their customer base. Though the potential may be clear to see, many businesses are still unsure of how to develop a successful social media strategy that will yield [...]
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Small Business Marketing Using Existing Social Networking Sites
There are many reasons why small business owners should include existing social networking websites in their business marketing strategy, but the most important one is that most probably their customers already spend a large amount of free time on at least one of them. The number of adults and business decision makers that use social [...]
Social Media: Key monitoring targets
One of the most important but often overlooked aspects of Social Media is Social Media monitoring. Keeping track of what is going on in the Social Media space is vital to generate current content, adapt initiatives and even fix PR disasters before they have a chance to really harm your brand. However, small business don’t [...]
Using LinkedIn for Free Social Media Marketing
LinkedIn is a widely known professional business network, where professionals from all industry sectors and paths of life meet to share knowledge, network and market their products or services. A basic user account is free, and there’s professional accounts available for a yearly price with more functionalities, higher visibility and marketing features. However, despite what [...]
Free tools for Social Media Marketing
The current surge in usage of social networking platforms both for pleasure and business have prompted many business to have a marketing strategy involving them. However, social media marketing is different from traditional marketing, and business owners can be unsure about investing on tools that can become obsolete or not give the desired result. This [...]
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