If you already have an online home business website, a business blog can be a great way of increasing your traffic and authority on your niche. But it is not always possible to add a WordPress blog to a business website, specially if they use propietary systems that are difficult to extend. The alternative can be opening a free WordPress.com blog and using it to drive traffic to your business website.
How does a free business blog help me sell more?
A blog is much less restrictive in terms of topics and format than a traditional business website, and it allows you to create attractive content and links to your business website. This way you will get interested readers, which will have a higher chance of converting than most traffic you have paid for in the form of advertisement. Even for those who aren’t buying from you just yet, you are establishing yourself as an authority on your niche and that means people will look at your business website more favourably. For example, if you are a web development agency you may want to start an online marketing blog and show that you know what you are talking about to potential customers. You can start seeing a steady stream of traffic from your blog to your business website in less than a week, provided you post high quality content.
Get started: Register a free blog
WordPress is extremely easy to use and so a good start to get a free business blog for your business. Registering a blog using wordpress.com is free, and you don’t need hosting or a domain name. Just go to the wordpress.com website and click the bright Get Started Here button. You will then be prompted to provide some basic information, such as an username and password and you’re on your way to start your business blog. You will be able to create a new blog and choose a theme that fits your business and your audience. The free version of wordpress won’t allow you to customize their themes too much, but with 123 themes it’s easy to find one you like. Also, this won’t be the typical make money online blog, since you won’t be able to use ads. Its goal is to drive traffic to your website, and ads could distract your users and send them to somebody else’s website!
Content is the key to qualified traffic
Once your business blog is set up and looking professional and welcoming it’s time to fill it with interesting content. The key to using a business blog for marketing is regularity and keeping your content fresh by keeping an active business blog. Search engines crawl websites that are updated frequently more often than those with out of date information, and your visitors will also appreciate a stream of fresh content. The quality of your content will heavily influence how many visitors go from your business blog to your business website.
Promoting your blog
Social bookmarking sites and social networks are two of the best marketing tools to promote a business blog, as long as it’s done carefully and with the interests of the other users firmly on your mind. YahooBuzz, Del.icio.us, SheToldMe, Technorati.com, Reddit, StumbleUpon, those are just the names of a few good social bookmarking sites that are free to join and use.
Social networks are also great for promoting your blog and creating new business contacts. Choose networks carefully, and focus on those with an audience that would be interested on your blog. Trying to be in too many places at the same time is one of the reasons a Social Media strategy fails. Twitter, Facebook and LinkedIn are three options that can be used to great effect to promote your blog, but don’t disregard niche forums and social networks as great sources of highly qualified traffic.
Create a marketing plan
A business marketing plan can be key to optimise your marketing efforts, both in terms of writing for your business blog and promoting it. While registering a blog or promoting it on any of the sites mentioned above is free, you will still need to dedicate your time to research, write and promote. Use a marketing plan to optimise that time and get the most from your business blog.