Many people trying to learn affiliate marketing give up after a while because their affiliate marketing business isn’t really producing much. Often affiliate marketing guides focus on explaining what is affiliate marketing and what networks to join, but don’t pay enough attention to how to get traffic and increase conversions. Creating a templated website without original, high quality content and hoping to attract traffic with no promotion is not enough to get people to purchase products from your affiliate links. The following five affiliate marketing tips will help you correct that and increase your affiliate sales.
Focus on a niche
Most succesful affiliate marketers make money out of a large number of niche affiliate marketing websites, as opposed to a big, generalistic one with really popular products. There are several reasons for this:
- Niche products have less competition
- Niches usually have a very loyal customer base
- Diversifying your efforts means less risk if a niche suddenly stops performing
- Search engines prefer authoritative, niche sites
If you just joined a lot of different affiliate programs and placed ads and banners for all of them on a blog consider splitting the content into several themed websites. If you like writing about a variety of subjects, considering joining Hubpages, Squidoo or Infobarrel instead of starting a website. This way your articles will be surrounded by other articles on the same topic, increasing your visibility on the search engines and attracting a more targeted audience.
Create original content
Your job as an affiliate marketer is convincing your readers that you have the knowledge to recommend them the best products. Doing so with content borrowed from other sites or by copying the product descriptions of a major retailer is considerably difficult. It’s easier to make money with an affiliate marketing blog that actually has the best interests of your audience in mind, is engaging and interesting and gives solid reasons why a product is worth paying for.
Be honest and detailed with your reviews
If you write glowing reviews about a product that isn’t so good or is a blatant scam your reputation as an internet marketer will suffer. Most people use search engines to find information before buying, and you don’t want to be the only one singing the praises of a known scam. Even if you really love a product, put yourself on the shoes of your audience and write a balanced (that means both the good and the ugly) review. People just don’t trust glowing reviews when there’s money involved.
Make it all about your audience
One of the best ways of selling affiliate products is when you can find a problem they solve, and tell those who need a solution about it. To do so you’ll need to know both your audience and your niche. To know your audience you can use web analytics to study your traffic. Google Analytics or StatCounter are both free and can be used on their own or together to get a clear idea of both the demographics of your audience and the type of content they are interested in, including the search keywords that brought them to your site on the first place.
Attract targetted traffic
There are many ways of attracting targetted traffic, from PPC advertising campaigns to SEO or social media marketing. Targetted traffic has a higher conversion rate, which means more sales for the same effort. At the same time, focusing on driving targetted traffic to your website enables you to focus your messages to target that audience. A product may appeal to very different demographics for different reasons, and trying to make everybody happy on the same article or website can be confusing. On the other hand, you could rank on the search engines several articles with different messages for different, long tail keywords.