Small business faces a whole lot of challenges. These include lack of finances, inability to track ROI, marketing challenges, and more.
As a small business owner, you can use following tips and ideas to grow your business exponentially.
First, start focusing on marketing. Businesses spend a major portion of their budget on marketing so in order to stay ahead of your competitors, it is vital that you increase the monthly marketing budget. Halalxpert spends as much as 65% of its monthly budget on marketing.
This is just one example. You will find lots and lots of other brands that follow the same rule.
Second, try to automate your business processes especially social media marketing, content marketing, website tweaks, etc. This will help you save a whole lot of money. Besides, automation helps you get work done quickly.
For instance, you can use HootSuite or Buffer to automatically post on social media accounts. If you hire a VA for the said job, it will take good enough time to schedule social media posts. It wastes time as well as other resources.
Third, measure ROI. To be more accurate, predict ROI. If you do not know what results a particular investment will yield, it is of no use to spend money on it.
Get better with ROI measurement.