A great logo is essential for every business, no matter what product or service you are offering. As we all know people judge you on first impressions, and generally the thing that they will notice about you first is your logo. Let them remember it for all the right reasons – you need to stand out from the crowd with a really eye-catching logo that will be imprinted on their memory! Think of what the ‘golden arches’ did for McDonalds – you need something just as strong.
Your logo should be emblazoned on everything – every page of your website, every letter you send out and on the bottom of every email. Never miss an opportunity to get it seen. Look at supporting and sponsoring other endeavours – affiliations will really help get your logo out there. So, what makes a great logo?
Your logo should be distinct and use really bold colours to grab people’s attention. You should really stick to just two colours (make sure they go well together) for maximum impact. A logo should have the power to speak to your customers, telling them what image you want to project.
The genius of a brilliantly designed logo is in its simplicity. It should reach out and grab you, so if there is too much detail you’ll lose impact. Keep it consistent so it is easily recognised – you want to really stand out from the crowd. A design should be clever and well thought out. You need to be proud of it – you don’t want to be cringing every time you see it because you’ll see it a lot! Make sure you are totally happy with the design before you sign it off; it will be very expensive to change once it’s been replicated all over the place.
Link It to Your Brand
Think about how you can make your design relevant to your brand – it needs to say something about what you do. Do you want to project a friendly, family image? Or would you rather come across as professional and corporate? Colours and design really affect how you portray yourself. Speak to a graphic designer and give them a really clear brief about what you want your logo to say. And have a look at other company logos to see how they do it – it’s great for drawing inspiration.
Before you decide on your logo, show it to a few people and ask them what it says to them – you may be surprised at how differently they see it to you.
Plaster It About!
Once your logo is ready you need to act fast! Get it on every page of your website, and on every communication you send associated with the company. Any good marketing consultant will tell you that the more people that see your logo the better – you want to encourage people to recognise it and associate it with your brand. Don’t miss a single opportunity to get your logo on things – no matter how small – it all helps.
Once you have a definite brand for your business the sky is the limit!
This post was written and contributed by Anne Frank from Liquid Creativity, a fast growing brand positioning firm based in Australia. Anne works as a graphic designer