Getting a CRM for your business is probably the easiest part; the difficult part for most businesses is to make full use of it. Many times business owners do not go through the required motions to get a CRM, which is why they may end up with something, which does not fully serve their purpose. Before you venture out and start searching for a CRM, we recommend that businesses first start with a self-analysis of what they really need. It would also be a good idea for a business owner to actually take a look at its business processes and then make the desired decisions accordingly. For a medium sized business things can be a bit more difficult as the business may need to involve people such as the marketing manager, sales manager, and the customer service in charge.
The Initial Cost
Businesses need to be concerned with what it will cost them upfront to get a CRM. It is important for a business owner to get a max and a minimum quote from various companies prior to implementing any type of CRM. However, if getting quotes and purchasing new hardware is not something you want to do right now we advise that you go the route of web CRM software. A web CRM software is a special type of hosted software which is hosted on a server which is not installed within the company’s premises but rather even sometimes half way around the world. The web CRM you sign up to, can be accessed from almost anywhere as long as you are authorized to access the data. As an administrator you can also choose to select specific people within your company who can access the data or even certain types of data, this is what makes using web CRM so flexible and easy.
Maintaining a Web-based CRM
The best thing about using a web CRM is that it requires zero maintenance since everything is done by the company hosting the software. Any bugs or issues you run into is mainly taken care of by the company hosting the software. Also if any upgrades to the hardware are needed you do not need to worry about that as well, which means that all you pay for is the subscription fee which reoccurs every month. The upside is that small businesses can compete with almost any other business without the additional costs.
Web CRM systems have become increasingly powerful over the years. Today they can be rated as being as powerful and flexible as natively hosted CRM solutions. The big difference for many businesses that opt for this type of CRM is the huge cost savings associated with the solution. We strongly advise that businesses with a limited budget get a web CRM subscription and also hire someone who knows about using web CRM in general, this person can then implement the business’s most commonly used processes into the CRM, which will then ensure additional cost savings.