As a blog owner you may already use advertising and affiliate products to make money from your blog, and maybe you are already making some decent residual revenue from AdSense clicks alone, but… how would you feel if somebody offered you £30 to publish a blog post about their products or services, written by you and with total freedom on what you say in it? If you are serious about making money from your blog you should consider taking a look at the following sites that will pay you to write relevant articles about their products and publish them on your blog.
Part of the Wikio Group is eBuzzing, acting as a middleman between large publishers looking for exposure and blog owners willing to write sponsored articles following some very clear guidelines and linking back to the advertiser’s page or product. While some people may hesitate at selling space on their blog for what are clearly advertorial articles, the fact that you can choose which ones to publish and give it your own words and unique spin makes it a great opportunity to showcase useful advertisers to your audience. They offer video campaigns and article campaigns in several languages, from British English to USA, Spanish and French.
Payments per post vary and are not negotiable, but you can choose to accept an opportunity or reject it. Most offers I’ve seen for articles are around €40 each, while videos are just paid per view (but suitable for blogs with large audiences). They also have an advertising system that allows you to place videos on your blog’s sidebar, called the Kiosk. The Wikio Group is based in Europe, and they pay in Euros via PayPal, and you can request payment after you have made the €50 set as payment threshold.
SocialSpark is another marketplace designed to put blog owners in touch with advertisers in need of sponsored posts about their products. After your blog has been approved you will be able to see advertiser offers, called Opportunities, on your dashboard. If you accept one of those opportunities you will have to write a blog post on your blog following their specifications and once approved, you will get paid. You can also look at Leads, which are advertisers requesting campaigns suitable for your blog, and signal your interest in participating, and your price.
SocialSpark uses Google Analytics to evaluate the health and estimate the value of your blog, and the recommended prices will vary depending on your audience and number of monthly visits, but they start at $5 per post for blogs with around 500 monthly visitors. You can set the price you see fit, though, and if your blog gets more popular your recommended price will also increase. The entry requirements are quite low, you just need an active blog that has been running for over 90 days and has original content. Their editors evaluate each blog individually when you submit them, and you can resubmit if it was not accepted the first time and you fixed whatever was wrong.
Publishing sponsored posts on your blog can become a nice residual revenue stream, specially combined with other ways of making money writing by selling your articles such as writing for content marketplaces or signing up to a content writing website that pays upfronts. You may want to just give it a try and see how your audience reacts. If you always keep your audience in mind and don’t publish irrelevant content you could make those sponsored posts a useful resource for your readers.