How Small Business Loans Can Get Your Business Off the Ground

There’s little doubt that you can start a small business without capital. Many home based business ideas are planned around minimal start up costs, and many people are proud of having been able to bypass banks and investors to get their small business started. However, a small business bank loan can make all the difference […]

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How to get Web Graphic Design Jobs

Many graphic designers opt for working as freelancers instead of attaching themselves to the graphic design department of an agency or corporation. Even if you have a full time job, freelance gigs are a good way of getting some extra money and working on projects different from your usual ones that will enhance your portfolio […]

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Targeted marketing techniques: Location and context

One of the best ways for small business to increase their client base and retention levels is by engaging and connecting deeply with their customers. Unlike multi-national companies, a small business can afford to give that person touch that makes their clients feed special. Internet offers many innovative ways of connecting with your customers, and […]

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Market Research Errors that can Harm your SEO Campaign

Market Research done properly is the key to a successful SEO campaign that delivers high conversion rates over a long term period. However, there’re some frequent mistakes when interpreting the Market Research data that may render it useless or greatly diminish its potential to choose the right keywords to rank for in order to get the best results. […]

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Why Investing in Marketing and Branding is Valuable

Marketing and branding are two very close, but different subjects. Marketing is the art of making your product desirable for your target audience. Branding is the art of being always present on the mind of your customers when they think about a need that your product answers. The value of marketing is quite clear, it puts your […]

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