Social Media Marketing on LinkedIn, frequent mistakes

LinkedIn can be a great place for business to business marketing, and many companies are taking advantage of it creating profiles and sharing content or expertise. However, LinkedIn has quite strict rules, and there’s a series of frequent mistakes that can result on your account being removed, or your potential clients being alienated and unhappy. […]

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blogging for business ideas

Cost per Lead vs Cost per Acquisition

Cost per lead and cost per acquisition are two vital parameters to evaluate the performance of a marketing campaign of any type, since it allows you to compare the real cost from a campaign and the revenue generated by it. A very cheap campaign can be actually more costly than a more expensive one if […]

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5 Keys to Raising Capital for Your New Business Idea

Learning how to raise capital for your business idea is often difficult for many otherwise very capable would be entrepreneurs. Raising finance, be it from a bank, a venture capital firm or a business angel, has a lot to do with being able to sell your business idea, and less about how good that idea […]

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How Small Business Loans Can Get Your Business Off the Ground

There’s little doubt that you can start a small business without capital. Many home based business ideas are planned around minimal start up costs, and many people are proud of having been able to bypass banks and investors to get their small business started. However, a small business bank loan can make all the difference […]

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How to get Web Graphic Design Jobs

Many graphic designers opt for working as freelancers instead of attaching themselves to the graphic design department of an agency or corporation. Even if you have a full time job, freelance gigs are a good way of getting some extra money and working on projects different from your usual ones that will enhance your portfolio […]

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