How to choose an advertising network

No matter what they’d like to make you believe, there’s more advertising networks than Google AdWords and Microsoft Search Advertising. The truth is, anybody with some technical knowledge can install an ad server and create, with time, their own advertising network. In fact, there’s so many of them that choosing the best one may mean […]

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Reasons to start your business online

Some of the most famous entrepreneurs of the last decade own their status and money to the Internet. Examples such as Mark Zuckerberg, founder of Facebook, or Larry Page and Sergey Brin from Google spring to mind and show that an online only venture can be extremely profitable. But past success isn’t the only reason […]

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Facebook: Pages vs Groups

Facebook offers different tools that can be used successfully as part of a company social media marketing strategy. Besides highly targeted advertising, Facebook pages and groups are two great ways of interacting with your audience. While nothing stops you from creating both a Facebook page and a Facebook group, sometimes it’s necessary to prioritize depending […]

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Is Your Business Blog Too Product Centric?

A business blog is often part of a larger marketing and SEO scheme that aims to promote products or services. But if your goal is to attract and impress new customers, you will need to do more than just talking about your business, your products and your accomplishments. If your blog is too product centric […]

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IT Security for your Business

IT security isn’t just for major corporations, businesses of all sizes need to consider how to stay safe online. For small business owners it may not seem like a priority on the long list of things that need their attention but it is increasingly important. One concern is the private data held by businesses of […]

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